Website care
A new website, kept current.
I'm Russell Dempsey. I own this business and I build your website, then I keep it current. You send a change and I am the one who reads it. More about who you'd be hiring.
- Site edits every month: hours, prices, photos, staff, a new page. You never open an editor
- No page limit. A Spanish version when you want one (translated, then read by a person; other languages by quote)
- Works with Housecall Pro, Jobber, Calendly, Square: your booking link stays yours
- Your domain and content stay yours
- One person, not an agency
Already have a website? Taking it over needs a separate quote. Not sure you want one at all? Read the honest version.
Ask about your site
Nothing to decide yet. I reply within about two business days with whether the $250 plan fits, or a quote.
Thanks, your message is in. I'll reply within about two business days.
One more step for the draft: I've emailed you a link from consult@sgtpooki.com. Click it to confirm it's you, and I start building. Nothing starts until you do, so check spam if it hasn't arrived in a few minutes.
See what you get
Open it on your phone. That is where most of your customers will.
Four trades, four towns. Yours would look like your business, not like any of these.
Demo Cardinal Heating & Air · Richmond, VA
Demo Brightline Plumbing · Bend, OR
Demo Willow Lane Dance · Asheville, NC
Demo Meadow Home Cleaning · Madison, WI
Open one on your phone: Cardinal Heating & Air, Brightline Plumbing, Willow Lane Dance, Meadow Home Cleaning.
One change, start to finish
- You send: "Change our Saturday hours to 9 to 1."
- You get, the same day or the next: a note with the link, and it is live.
- Your page shows it: what was sent, what was done, and where each change got to.
Checked regularly, and written up
Links, contact form, mobile, security, and the certificate, checked and written up for you. Read a real report from the demo site.
What $250 a month covers
Included
- A new website using a standard layout, with your words and photos
- Hosting, and a forwarding email address at your domain
- Domain registration costs extra, at cost
- Changes whenever you need them: text, photos, bios, a new page, search descriptions, broken links. I work on one at a time, each usually live within about two business days. No monthly allowance and nothing to use up
- A regular checkup: links, contact form, mobile, security updates, with a report you can read
- Technical SEO: your pages built so Google can read them, with titles, descriptions, a sitemap, structured data, fast loading, and no broken links
- No third-party trackers on your site, so it loads fast and your visitors aren’t followed around the internet
- As many pages as your business needs; a page per service is normal
- Your existing booking or payment link (Housecall Pro, Jobber, Calendly, Square, Stripe) as the main button
What needs a quote first?
- Taking over a site you already have
- New page layouts or a redesign
- Building booking, payments, or a store (embedding the link you already use is included)
- Custom functionality, an editable content system, or moving off WordPress or Wix
- Getting you ranked, and the work outside your website that affects it: your Google Business Profile, reviews, and listings
The rule: everything inside your website is included. The work outside it, mainly your Google Business Profile, is an add-on I quote. Nobody honest sells you a ranking, so I don't. Not covered at all: mailboxes, social media, general IT.
How it works
- Say hello. Use the form. I reply within about two business days with whether the $250 plan fits, or a quote.
- Send your content. Words, photos, and a logo through a short questionnaire. We agree a launch date once they're in.
- Send changes any time. A short form or an email. Small changes are done within about two business days. You choose at the start whether I just publish them and tell you after, or show you a private preview first and wait for your OK.
Your domain, your content, and how you leave
- Your domain and your content belong to you, always.
- Billing starts with your first payment. If you asked for a free draft, that comes first; billing and the launch work start when you say go. The plan is a six-month minimum ($1,500, paid as $250 a month), then month to month; to cancel, tell me 30 days ahead. Cancelling early leaves the remaining minimum due.
- When you leave, the site stays up for 30 days after your last paid day at no charge, and your domain moves wherever you say. A full export of the site and its source files is free once you have served the six-month minimum, on request, at any time, including while you are still a customer. Leaving before the minimum is served, it is $500: the build carried no fee and the minimum is what pays for it.
Bigger sites, migrations off WordPress, a store, or more than one location are real work and get a written quote rather than this plan. Email me and say what you have. Read the service agreement.
Questions people ask
What does it cost?
$250 a month, no build fee. Six months minimum, then month to month. That covers hosting, the changes you send, and a regular checkup.
How many changes do I get?
There is no monthly number and nothing to use up. Send them whenever you need them. I work on one at a time, and each is usually ready for you within about two business days, so the pace is the only limit rather than a count. Most months people send one or two. If a site regularly needs more than that pace can carry, I will say so, and nothing changes until we agree a price.
What if I already have a website?
If it is on Squarespace, Wix or GoDaddy, I rebuild it and you keep your domain. WordPress and custom sites get a written quote first.
How fast do changes happen?
Done within about two business days. Publishing works whichever way you chose when we started: most people have me publish and tell them after, and if you would rather see everything first, you get a private preview link and nothing goes live until you say so. You can switch either way on your account page.
Who actually does the work?
Me. I own the business; there is no agency and no queue of contractors behind me. More about who you would be hiring.
What happens if you are ill or away?
Your site keeps serving. It is static files on Cloudflare’s network with no database, no plugins and nothing that has to be patched to stay up, so there is no version of me being away that takes your site offline. What waits is changes, and if I am going to be out for more than a couple of days you hear it from me beforehand, not after. If you would rather hold the code yourself than rely on that, ask for the export.
What if I want to leave?
Your domain transfers out whenever you ask and your content is yours. The site stays up 30 days after you cancel. A full export of the site and its source files is free once you have served the six-month minimum, and $500 before that.
The service agreement is the precise version of all of this.